Beauty influencer, YouTuber and disability activist Lucy Edwards has been announced as Pantene's new brand ambassador, as part of its mission 'to strive for greater accessibility in the beauty industry'.

Through this initiative, the hair care brand has also introduced NaviLens to its products and packaging, a 'unique technology for visibility impaired people who have difficulty using traditional signage and therefore cannot be autonomous in unfamiliar environments'. Edwards, who suffers from incontinentia pigmenti, commented 'From experience, visually impaired people in the UK - including myself - feel overlooked and misunderstood by the hair and beauty industry. I can’t wait to work closely with Pantene on leading the way in creating a more inclusive industry, and society - not only for the visually impaired, but for everyone!'.